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Infinity Resources, Inc. offers a high-degree of experience managing print marketing campaigns. Whether it's managing a direct marketing campaign and analyzing its response or managing a full-blown catalog circulation plan, we have the expertise to support your initiative as well as solid partnerships to help make it come to fruition. We offer:
Circulation Planning Development/Circulation Management
We will provide or help develop circulation plans that optimize response and drive file growth by first examining segment performance from both a response and profitability perspective, as well as execute the details of those plans. We can promote growth by taking a strategic view regarding such things as data mining, contact strategy or offer development and act as an extended arm of your company to implement the details of the mailing process.
Campaign Response & Profitability Analysis
We work with you to determine which promotions drive sales based on order size, velocity, and longevity. We will help you choose promotions that are easy to understand while eliminating those that are not. By utilizing "voice-of-customer" techniques, we work closely with the extended team to measure how specific promotions are perceived by the customer. In addition, we collaborate with the operational staff to understand the impact of the projected response volume.
Trend Analysis & Forecasting
We utilize specific tools and techniques to help identify changes in response behavior and will recommend proactive measures affecting circulation size, contact strategy or offer development. This will help plan for expenditures and a more liquid cash flow by refining order lines based on promotion history.
Print Production/Print Management
We oversee and manage all aspects of complete catalog production and control all respective selling expense from coordinating competitive bidding to managing schedules with the printer to drafting print instructions.
House List Rental & Exchange Programs
We have access to a database with tens of millions of names who are proven direct response and internet buyers. These prospects can be utilized to drive incremental revenue upward and customers onward. In addition, we are experienced in acquisition planning and can be utilized as a resource to support and broaden your marketing efforts.
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